The Business of
being an Influencer
Live Online Course via Zoom
For Influencers and Creators
An introduction to Influencer Marketing as a Creator and/or Personal Brand. Learn the moving parts that make up the channels followed by Brands and Agencies when planning, selecting and working with Influencers. By understanding the process, you will be better positioned to pitch yourself to work with the brands you love.
These online sessions are facilitated LIVE by Influencer Marketing Expert, Gill Attwood.
- Define your Niche
- Cost for your work
- Approach Brands and Sponsors
- Protect your Intellectual Capital
- And More
Equipping creators and influencers to effectively enter the advertising and media landscape.
For Agencies and Brands
A swift guide to strategizing, onboarding and managing influencers for brand campaigns. This course is for all levels of industry professionals, looking to add to their professional tool-set.
- I know we need to use Influencers, but who and how?
- Is there a difference between an Influencer and a Content Creator?
- How much budget should go into Influencer Marketing Strategy
- How do I get in touch with a Celebrity?
This course is for all levels of industry professionals, looking to add to their professional tool-set.
What is the Creator Economy?
For Educators and Parents
We all know that we are preparing our kids for jobs that don’t exist yet. There is a world of opportunity to create a career from your passion, if you understand where you fit into the Creator Economy. Plenty of people are getting this right and making a good living off content creation, whether through gaming, photography, art, coaching, blogging, podcasting and so much more.
This 40 minute talk is suited for parents and educators who want to understand the earning potential and viability of children turning their passion into a career.
What the graduates have to say
I expected to feel lost, as I usually do, when it comes to my brand “bish”, but now I have so much more clarity as to what I can offer, and motivation to pursue my goals. This is the perfect place to find your feet and get kicked out of the nest, but with confidence and support! 🙂
Julia “Bish” Robson
Professional PC Gamer
The most valuable thing I learnt was how to create a media kit that is functional and informative, identify and quote on my services, as well as a better understanding of how brands and agencies work.
Sean “Snare” Rihlamvu
Caster, Writer, Model
The creator space can be a really scary industry to work in, with few people you can talk to and trust. Gill has such a passion for creatives, her coaching style is empathetic and intuitive. This course is worth every second and penny put into it. Be ready to elevate!
I have been feeling “stuck” in my personal brand growth and felt limited by my lack of knowledge of the marketing industry, and how to professionally serve as an influencer. I now understand my niche and feel confident with my rate card and media kit.
Leigh de Necker