Gill Attwood
Owner of Gillstrawberry Pty Ltd
Founder & Head Coach of Influencer School
With more than 20 years of experience in the creative, media and influencer marketing landscape, Gill Attwood has a mixed agency, media owner and brand background, making her uniquely positioned to share her knowledge and experience, from all these perspectives.
Graduating from AAA, she worked as an Art Director for agency giants, JWT and Lowe Bull, before starting her own creative marketing agency, Gillstrawberry Pty Ltd.
During her decade long tenure with YFM Radio, she conceptualized, implemented and reported on hundreds of “big brand” campaigns, and was one of the early adopters of combining influencer marketing into mainstream media strategies, together with the Radio DJs.
Gill has a qualification in “Coaching for Management” and continues to work with some of South Africa’s biggest celebrities in the media and broadcasting space.
Services
Content & Marketing Strategy
I work as a consultant (retainer or project-based) for agencies, brands, and big events to execute the following services:
- Influencer Marketing Strategy
- Social Media and Traditional Content Strategy
- Campaign Concept and Ideation
- Pitch and Presentations
- Sourcing, Vetting and Managing Influencers
- Reporting and Post Campaign Analysis
Coaching & Consulting
I offer the following coaching under the Influencer School banner:
- Influencer School Online Course: a 10 chapter self-study online course comprising of text lessons, video instruction and practical tasks. Launching in August.
- Influencer School Live Course: a 4 week LIVE facilitated course and practical tasks.
- Influencer Marketing Flash Course: a swift guide to strategising, onboarding and managing influencers for brand campaigns. This course is for all levels of industry professionals, looking to add to their professional tool-set.
- What is the Creator Economy?: a keynote talk for parents and educators on how kids and adults are turning their passion into a career.
- One-on-One Personal Brand Coaching for Celebrities and Influencers
Community & Social Listening
I offer social media community management and social listening to a portfolio of big brands.
- Always-on social media community management
- Customer care and product escalations
- Monitoring community etiquette and language
- Responding in brand tone
- Sentiment reporting
Influencer School
There are 3 products in the deck:
- Influencer School for Creators (Live Online Facilitated Course)
- Influencer Marketing Flash Course for Professionals (2 hour Workshop)
- What is the Creator Economy? (Keynote Talk)
Photo by @the_stylist_who_shoots
Concept by @gillstrawberrylive
Influencer @njabszwane
Client @DelushWines
Hair by @KellyRedd66
Showcase
Volleyball World Beach Pro Tour
The inaugural Volleyball World Beach Pro Tour Elite 16 Cape Town was held in November 2022. Pitch Network are the official rights holders for the event, turning the Historic Grand Parade into a Beach Stadium for 7 days, comprising of 2 competition courts, 2 practice courts, a grand stand, food village and VIP Hospitality. Gill was responsible for managing the Social Media Communication, PR and Media Liaison for the Tour.
Image: Caleb Bjergfelt
Number 1 Mageu Brand Campaign with DJ Fresh
Number 1 Mageu Brand Campaign with DJ Fresh was a 3 month contract which included Point of Sale, Personal Endorsement, Radio, Social Media and Live Events. Gillstrawberry acted as Talent Management and Contract Negotiations for DJ Fresh.
Image: Number 1 Mageu
Delush Wines “Influencer Search” Finale Event
The Delush Wines “Influencer Search” Finale Event was hosted at the Hyde Park Sky Lounge where the finalists undertook their final interviews, enjoyed lunch with the celebrity judges and celebrated the Winner Announcement and Prize Giving. Gillstrawberry organized the event, celebrity judges and final winner selection, as well as social media and content creation for media communications.
Image: Delush Wines Campaign
Ryan Stramrood
Ryan Stramrood is an Extreme Ice Swimmer, Global Inspirational Speaker and Author. Gillstrawberry helped establish Ryan Stramrood as a personal brand, assisted in product development, communication strategy and social media presence. Ryan Stramrood remains a valued client within the Gillstrawberry portfolio.
Image: Thrive Magazine Shoot (Truworths)
Bosman Wines Nero Ambassador
Gillstrawberry was responsible for pitching and introducing Thapelo Mokoena to Bosman Wines for inclusion of their launch of the Nero Red variant. The negotiation included a layered incentive/remuneration partnership and remains in place since 2017.
Image: Bosman Wines
Delush Wines Launch Campaign
Gillstrawberry was involved from concept to creation, using three popular influencers to represent a variant of DELUSH to establish personality and positioning. The campaign launched with a hair-makeover shoot with the three influencers representing their assigned variant (Red, White and Rose) which fed into the campaign content and messaging for the 6 month roll out.
Images: Dawn Frogson, Graphic: G4 Agency
Moeti "Mo Flava" Tsiki
Moeti "Mo Flava" Tsiki is a Radio and TV Presenter, Club DJ and Music Producer who is an established South African celebrity. Gillstrawberry manages Mo Flava’s brand ambassadorships, personal brand and media campaigns (2010 – current)
Images: Various/Instagram
Two Oceans Aquarium
The Two Oceans Aquarium in Cape Town facilitates the rescue and rehabilitation of South Africa’s Ocean Wildlife. Gillstrawberry introduced Bob the Turtle to the Elite 16 Beach Volleyball athletes who spent the morning assisting with his physiotherapy as part of a PR initiative to raise awareness for his release.
Images: Caleb Bjergfelt